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Lighting Education

Training, training, training.  It is an important part of this business, and our continual product training is what helps to make our Creative Lighting team stand superior within the industry crowd.  We are constantly striving to stay on top of today’s emerging product trends, technologies and advancements, so we can better serve our customers and continually provide them with the best overall lighting experience.
Having recently sent our sales team manager, Kyndra, to Diode LED’s product training center in California, we were eager to hear about her experience and what new information she would bring back to the team.  Being an industry leader in LED product innovation, we knew the trip to Diode would be filled with many enlightening moments (pun intended) to share.  Kyndra gives us insightful feedback from her experience-
“The whole experience was truly amazing.  I learned a lot about their product line and how it all goes together- from correct specification to installation, etc.  The biggest take away I received from the experience is that Diode LED is committed to providing the highest quality product.  They are never in a hurry to be the first to release a particular product design, and will not do so until it’s been thoroughly tested in their onsite research facility.  Everyone I met at Diode was extremely passionate about their product line, very open to hearing feedback on new ideas or ways to improve, and exhibited a clear love for what they do and the product they represent.”

Training Wall at Diode LED

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Our showroom floor just got a little bit brighter, and more user-friendly!

It is a continual journey of education and research in order to keep up with today’s lighting technology.  With so many advancements in the bulb industry, it can be hard for consumers to weed through the product information to determine which type of light source works best for their space and illumination needs. Our newly installed, custom bulb labs will allow us to better show our customers the differences between all types of lighting sources: LED, Eco-Halogen, Nostalgic Edison, and more!

These beautiful, built-in wooden displays consist of several compartments to showcase different color temperatures (degrees kelvin) of light, with room to place paint swatches as well as counter-top and finish samples within them.  Interested in LED tape lighting, but unsure as to which product offering best suits your environment and new finish selections?  Our trained consultants can easily examine these light differences with you, in a side by side comparison, to help determine what color temperature is best for you.  These custom units are also equipped with multiple screw in socket bases and bulb options to experiment with, for an overall interactive customer experience.

West Wall Showroom Display- In Progress

Customer Service Area Main Display- In Progress

Head into our St. Paul showroom to get an up close look at these wonderful, newly finished displays and let our trained lighting consultants help to show you the best type of product for your illumination needs.


The struggle for an ideal lighting situation is real.  Many of us are constantly trying to find the right amount of illumination for our space, and frustrated when we fall short of success.  A common mistake not always addressed is that we typically will not achieve an ideal amount of necessary lighting if relying on one source of illumination alone.  This will require using layers of lighting, which can be achieved when properly combining three main categories of light: Ambient, Accent and Task.

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